ENMAD — back to projects

2023

Studies

Graphic identity

A maximalist identity made of shapes that look torn apart: a logo with three variations, a loud palette and a kit that covers the facade, banners, signage, merch, posters and the website.

Typography page: Montserrat in four weights

The ENMAD identity on the brick facade of Nave 15 at Matadero Madrid

Vertical banners on the Matadero doors reading Es un placer romper contigo

Floor vinyls with ENMAD shapes on the square in front of Matadero, seen from above

Wayfinding graffiti in red and blue on the brick walls of Matadero

Signage pictograms in red, mint, orange and blue

A wayfinding totem shaped like one of the identity forms

An illuminated wifi sign shaped like an identity form

A projected sign for the model room

Textile blinds printed with No judging zone

The ENMAD t-shirt, pink with a red shape print, on a blue page

A pack of ENMAD sketchbooks with shape patterns

The ENMAD 2032 diary, pink with red and blue shapes

Pink and blue ENMAD tote bags

ENMAD sticker sheets in coral, mint and orange

Cushions shaped like the identity forms

Balloons shaped like the identity forms, in red, blue, mint, orange and pink

Poster: a red asterisk on pink, with Es un placer romper contigo

Poster for the opening event: a blue shape and ¡Oye! ¿Nos vemos?

Orange and blue flyers

Instagram stories for the opening event

The ENMAD website on a laptop: ¡Hola! Es un placer, esto es ENMAD

The ENMAD screensaver on a laptop

ENMAD merch: t-shirts and sweaters with the shape patterns

Spatial design

The shapes of the identity were laid on the floor plan of Nave 15 and then peeled off, like torn paper, to become curved roofs. Underneath them: studios, workshops, gardens, a canteen and rooms to stay, with no two spaces alike.

Axonometric model of the school inside Nave 15: curved organic roofs over a pink floor and a garden

Render of the inner garden: people resting on a sculptural red bench among trees

Floor plan of Nave 15 with the curved forms of the school, gardens in green

Roof plan of Nave 15 with the curved roofs, a water garden and planted areas

Floor plan with furniture: classrooms and workshops inside the curved forms

Structural plan of the curved forms, in yellow

Exploded zoning diagram of the school in pastel colours

Paper models and sketchbook drawings of the curved roofs

Two long sections of Nave 15 showing the curved roofs inside

Two long sections of the school with the curved roofs under the old trusses

Elevation of the residence facade in pink and blue

Render of a hall with curved wooden walls and people walking

Section through a curved roof and the space below

Section under the original trusses with the curved roofs and water

Section of a classroom inside a curved form

Render of a studio with a curved bench and people working

Two sections through a workshop with red shelving

Detail plan of a studio with tables and a planted island

Render of a patio with round seats and a red tree

Section through a classroom under a curved roof, with plants

Construction detail section of a curved roof edge

Detail plan of the structure of a curved roof

Render of a lecture space with a projected image

Brand management

Mission, audience and the launch campaign: posters, social media, street actions around Matadero and an opening event, all under the same break-up line.

University project, Integral Design and Image Management, 2022–2023. ENMAD is a fictional school; any brands shown are not affiliated.

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